Thursday, 9 February 2012

European Hotel Awards - Highly Commended Hotel Marketing


It’s official - the first ever international five-stars have been awarded to a small number of outstanding hotels across Europe. Winners of the inaugural European Hotel Awards in association with Bloomberg Television were revealed at a high profile presentation dinner at the newly refurbished Savoy Hotel in London on Wednesday (January 18th).

The International Hotel Awards evolved from the International Property Awards, established 18 years ago, its award winners’ logo is recognised as a symbol of excellence throughout the global industry. A specific awards’ programme for the hospitality industry was launched due to an increasing number of entries within its commercial categories.

In addition to categories for different sized and specifically targeted hotels, the International Hotel Awards includes sections for the best hotel architecture, interior design, marketing and website covering the entire range of hotel disciplines. Entries are first judged at country level before the top scoring winners go forward to be re-judged internationally.

The judging panel consists of 20 professionals including James Bacon, UK account manager of Google; Peter Crome, managing director of Skibo Castle in Scotland; Mike McNamara of the Royal Bank of Scotland (RBS); David Dalby of the Royal Institute of Chartered Surveyors (RICS) and Rebecca Johnson of Bloomberg TV (Hotel Section).

Stuart Shield, president of the International Hotel Awards, says, “Stuart Shield, president of the International Hotel Awards, says, “It has been a privilege to see so many outstanding entries from the hotel and hospitality related industry in Europe. It is a highly competitive field so this has made the judging of entries very exciting. I am also delighted to have support from three major brands - Bloomberg Television, Bentley and Louis Roederer Champagne. I am sure all our winners will attract the attention they deserve from those that seek out the best hotels in which to stay.”

St Raphael Resort received Highly Commended Best Hotel Marketing.

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